College vs. Content Creation: Helping Your Child Navigate the Real Tradeoffs

Why are so many kids dreaming of TikTok stardom—and so few dreaming of college?

If you’re a parent today, you’ve likely felt it: school just doesn’t “spark” like it used to. Meanwhile, platforms like YouTube, TikTok, and Twitch have become playgrounds for creativity and potential income. It’s no wonder that for Gen Alpha, the top dream jobs aren’t “doctor” or “lawyer”—they’re YouTuber and TikTok creator.

But here’s what most kids (and many parents) don’t realize:

Both paths—college and content—are harder than they look.

The Creator Dream Is Real—But So Are the Risks

Today’s creators like MrBeast or Emma Chamberlain make fame look fun. But most teens don’t see the late nights, burnout, algorithm changes, mental health breakdowns, or financial instability that often come with trying to “go viral.”

• Only 0.25% of YouTube channels hit 100K subscribers.
• Most full-time creators burn out within 3–5 years.
• Income is highly unpredictable, especially for teens without business or marketing guidance.

And yet—it's no surprise they’re drawn to it. Platforms like TikTok offer instant feedback, community, and fun. Meanwhile, school often feels boring, outdated, and disconnected from real-world success.

Why College Still Deserves a Seat at the Table

Let's be real: higher education has lost credibility in the eyes of many Gen Z teens.